Women Take the Wheel: Reshaping the Automotive Industry
For several decades, the automotive sector has historically been dominated by male leadership and influence. However, there has been a noticeable shift in recent years as women have increasingly taken on more active and influential roles within the industry. This change is not only reshaping the internal dynamics of the automotive sector but also significantly impacting the industry’s external image and direction.
Where did it all begin for women?
Women have been important inventors in the automotive industry. Mary Anderson invented the windshield wiper, which is now a standard safety feature in cars. Bertha Benz was also an early innovator, and she proved the viability of her husband’s car by taking the first long-distance trip in it.
During World War I, there was a significant increase in women working in auto factories to meet wartime demands. This led to more opportunities for women in manufacturing roles after the war.
Women have increasingly contributed to car design, from aesthetics to functionality. In the 1940s, Harley Earl, a design leader at General Motors, hired talented women designers. Michelle Christensen became the first woman to lead the design team for a high-performance car.
In 2014, Mary Barra became the first female CEO of a major automaker at General Motors, breaking a significant barrier.
Understanding the female driver
In the realm of car purchasing, women play a crucial role, holding a significant and influential position. Their robust involvement in the automotive industry ensures that the unique needs and preferences of female drivers are carefully considered and integrated at every stage, from design and development to marketing and manufacturing. This proactive participation leads to the introduction of features and innovations specifically tailored to enhance and accommodate the female driving experience, ultimately contributing to more inclusive and customer-centric vehicle designs.
Breaking barriers and leading the way
The role of women in the automotive industry has evolved significantly. No longer confined to the passenger seat, women are now assuming leadership roles across the industry. They head design teams, hold executive positions, and even run major automotive companies. This critical shift in leadership not only brings a more diverse and inclusive culture to the industry but also opens doors for future generations of women to pursue successful careers in automotive leadership.
Female-led automotive blogs to look out for
Since we have discovered women are not being shy when it comes to making their spot in the automotive industry, we have gathered some excellent female-led automotive blogs to give a read!
An all-round informational website to check out is Foxy Choice, for all things Foxy Lady Approved, female friendly standards.
